Strategic Impact Hub

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Elevate and Broaden the Profession

Acquiring HCPro – An Investment In the Future

In early 2019, 91Ó°ÊÓ began an assessment to determine its strategic position and the long-term challenges facing the health information (HI) profession. That planning led to conversations around various investment strategies to solidify the association’s position as the HI market leader and broaden our impact in the field.

91Ó°ÊÓ leaders engaged with investment firms to consider options to channel available funds to strengthen 91Ó°ÊÓ’s financial position in the future and further diversify and expand resources for the health information community. Possibilities were investigated, including mergers, acquisitions and even new business opportunities. 91Ó°ÊÓ sought to understand how other associations had proactively pursued acquisitions of strategically aligned organizations as well as similar business models.

Decision to Acquire HCPro

In 2023, a strategic decision was made by the 91Ó°ÊÓ’s Board of Directors to acquire HCPro, a market-leading provider of education and decision support solutions focused on empowering healthcare professionals and organizations to drive compliance, financial success, and operational excellence.

91Ó°ÊÓ-HCPro

Improving Healthcare Through Knowledge

This acquisition truly complements our vision as both 91Ó°ÊÓ and HCPro are focused on improving healthcare through knowledge. The HCPro portfolio of products aligned with 91Ó°ÊÓ’s goals and provided an opportunity to expand 91Ó°ÊÓ’s offerings to both the professionals doing this vital work and the health systems committed to excellence in health information.

As a wholly owned subsidiary of 91Ó°ÊÓ, HCPro offers significant benefits to 91Ó°ÊÓ:

  • Financially, HCPro is generating strong earnings that support 91Ó°ÊÓ’s cash flow, thereby strengthening the association’s financial position.
  • Operationally, HCPro brings efficient processes and best practices in the critical areas of member support and services, production workflows, customer service, and event management.
  • Strategically, HCPro adds Coding, CDI and Medicare compliance offerings in both acute and post-acute settings to the 91Ó°ÊÓ enterprise that helps support health information professionals.

Frequently Asked Questions

Often associations look for opportunities to invest funds to strengthen their financial footing. Some consider merging with other membership associations or acquiring related businesses as part of a long-term investment strategy. A number of investment opportunities were considered and HCPro was determined to be the best investment opportunity for 91Ó°ÊÓ.

This acquisition allows 91Ó°ÊÓ to operate HCPro as a for-profit, wholly-owned subsidiary, enabling the organization to remain focused on caring for its clients.

At the time of the acquisition, 91Ó°ÊÓ’s Board was seeking strategic ways to broaden the organization’s impact. They believed that acquiring HCPro truly complemented their vision as both 91Ó°ÊÓ and HCPro were and remain focused on improving healthcare through knowledge. Adding HCPro to the 91Ó°ÊÓ family deepens our expertise, gives us greater agility, and enables us to bring new solutions and services to the healthcare market more quickly.

As a wholly owned subsidiary, the profitability of HCPro directly impacts the financial stability of 91Ó°ÊÓ as its sole investor and owner. 91Ó°ÊÓ and HCPro are committed to serving health information professionals both now and long into the future. This partnership is designed to usher in a new wave of enhanced support for 91Ó°ÊÓ members and the broader HI community.

91Ó°ÊÓ is a 501(c)(6) non-profit membership association that publishes an IRS Form 990 as required by law. However, HCPro LLC is a for-profit business in a highly competitive industry. Revealing proprietary details could compromise their profitability and thereby impact the financial strength of 91Ó°ÊÓ and HCPro.

To protect its investment, 91Ó°ÊÓ cannot disclose details surrounding the acquisition without risk of adversely impacting the association’s business, financial condition, operations, and cash flow. Additionally, publicly revealing HCPro’s financial information or strategic, long-term planning could put the company’s performance at risk, particularly in light of the tremendous investment and technological resources of their largest competitors.